{
  "channels": [
    {
      "discount": 3.1,
      "margin": 21.4,
      "name": "جست‌وجوی ارگانیک",
      "new_customer": 27,
      "repeat_30d": 38,
      "sales": 31
    },
    {
      "discount": 14.2,
      "margin": 11.8,
      "name": "تبلیغات کلیکی",
      "new_customer": 68,
      "repeat_30d": 18,
      "sales": 42
    },
    {
      "discount": 12.6,
      "margin": 13.1,
      "name": "شبکه‌های اجتماعی",
      "new_customer": 61,
      "repeat_30d": 21,
      "sales": 29
    },
    {
      "discount": 2.2,
      "margin": 24.3,
      "name": "مراجعه مستقیم",
      "new_customer": 12,
      "repeat_30d": 47,
      "sales": 21
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  "daily": [
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      "day": 1,
      "month": "مرداد",
      "profit_index": 100.0,
      "sales_index": 100.0
    },
    {
      "day": 2,
      "month": "مرداد",
      "profit_index": 87.9,
      "sales_index": 87.9
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    {
      "day": 3,
      "month": "مرداد",
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      "sales_index": 96.3
    },
    {
      "day": 4,
      "month": "مرداد",
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      "sales_index": 94.4
    },
    {
      "day": 5,
      "month": "مرداد",
      "profit_index": 97.2,
      "sales_index": 97.2
    },
    {
      "day": 6,
      "month": "مرداد",
      "profit_index": 98.1,
      "sales_index": 98.1
    },
    {
      "day": 7,
      "month": "مرداد",
      "profit_index": 86.9,
      "sales_index": 86.9
    },
    {
      "day": 8,
      "month": "مرداد",
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      "sales_index": 93.5
    },
    {
      "day": 9,
      "month": "مرداد",
      "profit_index": 88.8,
      "sales_index": 88.8
    },
    {
      "day": 10,
      "month": "مرداد",
      "profit_index": 94.4,
      "sales_index": 94.4
    },
    {
      "day": 11,
      "month": "مرداد",
      "profit_index": 89.7,
      "sales_index": 89.7
    },
    {
      "day": 12,
      "month": "مرداد",
      "profit_index": 100.0,
      "sales_index": 100.0
    },
    {
      "day": 13,
      "month": "مرداد",
      "profit_index": 93.5,
      "sales_index": 93.5
    },
    {
      "day": 14,
      "month": "مرداد",
      "profit_index": 94.4,
      "sales_index": 94.4
    },
    {
      "day": 15,
      "month": "مرداد",
      "profit_index": 86.9,
      "sales_index": 86.9
    },
    {
      "day": 16,
      "month": "مرداد",
      "profit_index": 97.2,
      "sales_index": 97.2
    },
    {
      "day": 17,
      "month": "مرداد",
      "profit_index": 96.3,
      "sales_index": 96.3
    },
    {
      "day": 18,
      "month": "مرداد",
      "profit_index": 97.2,
      "sales_index": 97.2
    },
    {
      "day": 19,
      "month": "مرداد",
      "profit_index": 87.9,
      "sales_index": 87.9
    },
    {
      "day": 20,
      "month": "مرداد",
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      "sales_index": 88.8
    },
    {
      "day": 21,
      "month": "مرداد",
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      "sales_index": 88.8
    },
    {
      "day": 22,
      "month": "مرداد",
      "profit_index": 100.0,
      "sales_index": 100.0
    },
    {
      "day": 23,
      "month": "مرداد",
      "profit_index": 98.1,
      "sales_index": 98.1
    },
    {
      "day": 24,
      "month": "مرداد",
      "profit_index": 96.3,
      "sales_index": 96.3
    },
    {
      "day": 25,
      "month": "مرداد",
      "profit_index": 99.1,
      "sales_index": 99.1
    },
    {
      "day": 26,
      "month": "مرداد",
      "profit_index": 95.3,
      "sales_index": 95.3
    },
    {
      "day": 27,
      "month": "مرداد",
      "profit_index": 95.3,
      "sales_index": 95.3
    },
    {
      "day": 28,
      "month": "مرداد",
      "profit_index": 100.0,
      "sales_index": 100.0
    },
    {
      "day": 29,
      "month": "مرداد",
      "profit_index": 87.9,
      "sales_index": 87.9
    },
    {
      "day": 30,
      "month": "مرداد",
      "profit_index": 87.9,
      "sales_index": 87.9
    },
    {
      "day": 31,
      "month": "مرداد",
      "profit_index": 86.9,
      "sales_index": 86.9
    },
    {
      "day": 1,
      "month": "شهریور",
      "profit_index": 100.0,
      "sales_index": 100.0
    },
    {
      "day": 2,
      "month": "شهریور",
      "profit_index": 98.0,
      "sales_index": 98.0
    },
    {
      "day": 3,
      "month": "شهریور",
      "profit_index": 100.0,
      "sales_index": 100.0
    },
    {
      "day": 4,
      "month": "شهریور",
      "profit_index": 100.0,
      "sales_index": 100.0
    },
    {
      "day": 5,
      "month": "شهریور",
      "profit_index": 97.0,
      "sales_index": 97.0
    },
    {
      "day": 6,
      "month": "شهریور",
      "profit_index": 94.0,
      "sales_index": 94.0
    },
    {
      "day": 7,
      "month": "شهریور",
      "profit_index": 98.0,
      "sales_index": 98.0
    },
    {
      "day": 8,
      "month": "شهریور",
      "profit_index": 95.0,
      "sales_index": 95.0
    },
    {
      "day": 9,
      "month": "شهریور",
      "profit_index": 90.0,
      "sales_index": 90.0
    },
    {
      "day": 10,
      "month": "شهریور",
      "profit_index": 94.0,
      "sales_index": 94.0
    },
    {
      "day": 11,
      "month": "شهریور",
      "profit_index": 91.0,
      "sales_index": 91.0
    },
    {
      "day": 12,
      "month": "شهریور",
      "profit_index": 117.6,
      "sales_index": 120.0
    },
    {
      "day": 13,
      "month": "شهریور",
      "profit_index": 111.7,
      "sales_index": 114.0
    },
    {
      "day": 14,
      "month": "شهریور",
      "profit_index": 109.8,
      "sales_index": 112.0
    },
    {
      "day": 15,
      "month": "شهریور",
      "profit_index": 120.5,
      "sales_index": 123.0
    },
    {
      "day": 16,
      "month": "شهریور",
      "profit_index": 110.7,
      "sales_index": 113.0
    },
    {
      "day": 17,
      "month": "شهریور",
      "profit_index": 110.7,
      "sales_index": 113.0
    },
    {
      "day": 18,
      "month": "شهریور",
      "profit_index": 117.6,
      "sales_index": 120.0
    },
    {
      "day": 19,
      "month": "شهریور",
      "profit_index": 118.6,
      "sales_index": 121.0
    },
    {
      "day": 20,
      "month": "شهریور",
      "profit_index": 114.7,
      "sales_index": 117.0
    },
    {
      "day": 21,
      "month": "شهریور",
      "profit_index": 112.7,
      "sales_index": 115.0
    },
    {
      "day": 22,
      "month": "شهریور",
      "profit_index": 117.6,
      "sales_index": 120.0
    },
    {
      "day": 23,
      "month": "شهریور",
      "profit_index": 112.7,
      "sales_index": 115.0
    },
    {
      "day": 24,
      "month": "شهریور",
      "profit_index": 116.6,
      "sales_index": 119.0
    },
    {
      "day": 25,
      "month": "شهریور",
      "profit_index": 115.6,
      "sales_index": 118.0
    },
    {
      "day": 26,
      "month": "شهریور",
      "profit_index": 110.7,
      "sales_index": 113.0
    },
    {
      "day": 27,
      "month": "شهریور",
      "profit_index": 113.7,
      "sales_index": 116.0
    },
    {
      "day": 28,
      "month": "شهریور",
      "profit_index": 119.6,
      "sales_index": 122.0
    },
    {
      "day": 29,
      "month": "شهریور",
      "profit_index": 115.6,
      "sales_index": 118.0
    },
    {
      "day": 30,
      "month": "شهریور",
      "profit_index": 120.5,
      "sales_index": 123.0
    },
    {
      "day": 31,
      "month": "شهریور",
      "profit_index": 121.5,
      "sales_index": 124.0
    }
  ],
  "monthly": [
    {
      "initial_profit": 22000000,
      "month": "مرداد",
      "net_sales": 100000000,
      "validated_profit": 22000000
    },
    {
      "initial_profit": 20240000,
      "month": "شهریور",
      "net_sales": 123000000,
      "validated_profit": 20856000
    }
  ],
  "question": "چه تغییراتی باعث شده‌اند فروش شهریورماه افزایش پیدا کند، اما سود ناخالص کاهش یابد؟ این تغییر از چه زمانی آغاز شده است و کدام محصولات، کانال‌های جذب و گروه‌های مشتری بیشترین سهم را در آن داشته‌اند؟",
  "scenario": "راه‌مارکت",
  "summary": {
    "divergence_day": 12,
    "initial_profit_change_percent": -8.0,
    "low_margin_share_of_growth_percent": 61.0,
    "net_sales_change_percent": 23.0,
    "stale_cost_rows_percent": 8.0,
    "validated_profit_change_percent": -5.2
  },
  "waterfall": [
    {
      "label": "ترکیب محصول",
      "state": "validated",
      "value": -1.7
    },
    {
      "label": "تخفیف پلتفرم",
      "state": "validated",
      "value": -2.4
    },
    {
      "label": "افزایش بهای خرید",
      "state": "warning",
      "value": -1.8
    },
    {
      "label": "مرجوعی",
      "state": "validated",
      "value": -0.4
    },
    {
      "label": "ارسال",
      "state": "validated",
      "value": -0.3
    },
    {
      "label": "اصلاح تعریف",
      "state": "reviewed",
      "value": 2.8
    }
  ]
}